Numbers, Facts and Trends Shaping Your World

Search results for: “technology”

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    Profile of the Haiti text donors in this sample

    In certain key respects—their use and ownership of technology, for example—these Haiti text donors differ dramatically from the population as a whole. However, in other respects—such as their attention to news events or their participation in groups—they are little different from other Americans. Haiti text donors in our survey are avid technology users The Haiti […]

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    Buying Digital Advertising: A Brief Overview

    By Professor Joseph Turow, Ph.D., University of Pennsylvania Advertising in the digital era functions very differently than in the past. A myriad of new factors weigh in on an advertiser’s decision making process based on the products, goals of the campaigns, nature and location of the target audiences, budgets, and competition.  In this environment, an […]

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    The Year on Blogs and Twitter

    While blogs and Twitter are both called social media and have a similar basic function-the sharing of information and opinion-their news agendas differed markedly in 2011 (something we also saw in 2010). The data examined by PEJ reveal that Twitter users were more consumed by new digital technology and products. The blogosphere more closely followed […]

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    Press Release

    Digital Advertising and News: Who advertises on news sites and how much those ads are targeted Monday, February 13, 2012 – News organizations are having only limited success persuading their key traditional advertisers to move online and few news websites demonstrate the kind of sophisticated targeting of advertising that many consider the future of digital […]