Numbers, Facts and Trends Shaping Your World

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    Questions and Methodology

    The PSRAI January 2014 Omnibus Week 4 obtained telephone interviews with a nationally representative sample of 1,002 adults living in the continental United States.

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    Medium Engagement

    Medium engagement groups make up almost 40% of the overall U.S. population, and often mirror the general population in their habits, views, and demographics. This is especially true of the larger of the two groups, the Solid Center, who make up 30% of Americans ages 16 and older. The other medium engagement group, Print Traditionalists, […]

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    The Web at 25 in the U.S.

    The overall verdict: The internet has been a plus for society and an especially good thing for individual users

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    The Gurus Speak

    Among the experts who contributed to this project were some of the most prominent Internet analysts of our generation. Here we highlight the predictions of some of the people most deeply involved in shaping our digital present. New business models, Internet voting, privacy, MOOCs Vint Cerf, Google vice president and chief Internet evangelist, predicted, “There […]

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    Audience Routes: Direct, Search & Facebook

    This study focused primarily on the three main paths internet users take to get to the 26 most popular news websites: Direct visitors who either type a URL into the browser or use a bookmark; those who come through a query on a search engine; and those who get news by following links they see […]

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    Part 1: How the internet has woven itself into American life

    In possibly the first survey of its kind, in 1983, polling firm Louis Harris & Associates asked U.S. adults if they had a personal computer at home and, if so, if they used it to transmit information over telephone lines.[2. numoffset=”2″ Survey by Southern New England Telephone. Methodology: Conducted by Louis Harris & Associates, September […]

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    Tablet and E-reader Ownership Update

    Up from 25% last year, more than half of those in households earning $75,000 or more now have tablets. Up from 19% last year, 38% of those in upper-income households now have e-readers.

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    Tablet and E-reader Ownership

    The number of Americans ages 16 and older who own tablet computers has grown to 35%, and the share who have e-reading devices like Kindles and Nooks has grown to 24%. Overall, the number of people who have a tablet or an e-book reader among those 16 and older now stands at 43%.

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    Predicting the future on the Web’s 25th anniversary

    Asked to predict how technology will change over the next decade, hundreds of experts agree that trends now underway will make the internet more important even as it becomes less visible in daily life.

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