Numbers, Facts and Trends Shaping Your World

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    72% of Online Adults are Social Networking Site Users

    Today, 72% of online adults use social networking sites. Although younger adults continue to be the most likely social media users, one of the more striking stories about the social networking population has been the growth among older internet users in recent years.

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    Conclusion

    Social media comes in different forms and structures. Mapping social media networks can enable a better understanding of the variety of ways individuals form groups and organize online. Our social media network maps of Twitter have illustrated six different structures of connection around different kinds of topics. It is possible to imagine any number of […]

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    Location-Based Services

    More social media users are adding location information to their posts, and most smartphone owners use location-based information services.

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    The Role of News on Facebook

    Although Facebook has grown beyond its beginnings as a way to connect people with friends and family, those connections remain the primary reason people go to Facebook. For 68% of Facebook users, seeing what friends and family are up to is a major reason they go to the site. Nearly as many, 62%, say the […]

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    Main Report

    Overview The rise of smartphones has brought real-time location data into many aspects of Americans’ lives. Some mobile services use the smartphone’s location to offer directions, targeted recommendations, or other location-specific information to the user. Other services incorporate a location “layer” into other types of functions, while still others exist specifically to share the user’s […]

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    Political Polarization in the American Public

    Republicans and Democrats are more divided along ideological lines – and partisan acrimony is deeper and more extensive – than at any point in recent history. And these trends manifest themselves in myriad ways, both in politics and in everyday life.

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    Millennials in Adulthood

    Racially diverse, economically stressed and politically liberal, Millennials are building their own networks through social media – rather than through political parties, organized religion or marriage. Half now call themselves political independents, the highest share of any generation.

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