Americans Still Prefer Watching to Reading the News – and Mostly Still Through Television
Americans continue to prefer watching the news rather than reading or listening to it, and their viewing loyalties have yet to migrate fully to the web.
The American Trends Panel The American Trends Panel (ATP), created by Pew Research Center, is a nationally representative panel of randomly selected U.S. adults recruited from landline and cellphone random-digit-dial (RDD) surveys. Panelists participate via monthly self-administered web surveys. Panelists who do not have internet access are provided with a tablet and wireless internet connection. […]
Stefan Wojcik is a former computational social scientist at Pew Research Center. He is an expert in applying data science tools and methods to social science research questions. His work involves using digital trace or social media data to understand the flow of information online, public opinion and behavior. Wojcik has authored reports on the […]
Several of the adjustment approaches used in this study require a dataset that is highly representative of the U.S. adult population. This dataset essentially serves as a reference for making the survey at hand (e.g., the online opt-in samples) more representative. When selecting a population dataset, researchers typically use a large, federal benchmark dataset such […]