Numbers, Facts and Trends Shaping Your World

Search results for: “social networking”


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    Main Report

    Part 1: How email is changing women’s lives “What’s most memorable about my family email? Just daily contacts and sharing cards, stories, etc. We have exchanged everything from birthday information to medical situations to pick-me-ups to drab daily things.” — A 39-year-old woman describes the role of email in her life In the past six […]

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    Main Report

    Section 1: Americans want a privacy guarantee Privacy has emerged as a central policy concern about the Internet as more Americans go online every day – and recent weeks have brought a ceaseless number of new allegations about privacy violations by Internet companies. In the past three months, a series of events have heightened sensitivities. […]

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    Summary of Findings

    Tracking online life Women’s different online lives: More than 9 million women have gone online for the first time in the last six months and this surge has led to gender parity in the Internet population. It has also reshaped America’s social landscape because women have used email to enrich their important relationships and enlarge […]

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    Profiles of the Typology Groups

    STAUNCH CONSERVATIVES PAST TYPOLOGY COUNTERPART: Enterprisers 10% OF ADULT POPULATION 12% OF REGISTERED VOTERS PARTY ID: 72% Republican; 24% Independent, Lean Republican COMMENTS: As in 1994, this extremely partisan Republican group’s politics are driven by a belief in the free enterprise system and social values that reflect a conservative agenda. Dissatisfied with the state of […]

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    Other Important Findings and Analyses

    A Small Boost for McCain Little has changed over the past month in the races for the Democratic and Republican presidential nominations. Recent news coverage of problems with Gore’s campaign has done little to hurt him among Democrats, who continue to support him by a nearly two-to-one margin over Bradley (60% vs. 31%). In the […]

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    The Internet News Audience Goes Ordinary

    Introduction and Summary The Internet audience is not only growing, it is getting decidedly mainstream. Two years ago, when just 23% of Americans were going online, stories about technology were the top news draw. Today, with 41% of adults using the Internet, the weather is the most popular online news attraction. Increasingly people without college […]

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    Differences in Media

    Today, what Americans know may differ greatly depending on their source of news. In the second part of the study, looking at a broader universe of the news media in the fall of 1997, we also found different kinds of news media offering markedly different definitions of news depending on what they perceived their market […]

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