Numbers, Facts and Trends Shaping Your World
Ambivalent Networkers: 7% of the general population Ambivalent Networkers have folded ICTs into a lifestyle that relies a lot on mobile devices to connect socially with others or to entertain themselves. They do the most of any group when it comes to non-voice data applications on their cell phones and connect often wirelessly when they […]
Roving Nodes: 9% of the general population Roving Nodes are ardent users of the internet and mobile devices, and consume a lot of digital content for the purpose of passing it along others. Typically, this is done through email – often on a desktop or laptop – but also through texting or emailing on a […]
Coverage of the debate over health care policy increased dramatically, dominating the news agenda last week. But with contentious shouting matches and overheated rhetoric driving the narrative, America’s news consumers may have gotten more heat than light.
Media Movers: 7% of the general population A clear sense from this group is that they come across information nuggets – by themselves or from others – that they then pass along to others. Media Movers have a wide range of online habits, whether that means checking the news, searching for health care information, or […]
A dovish article by a conservative columnist triggered a heated blogger’s debate over Afghanistan last week while the major topics on Twitter were all related to technology. On YouTube, health care protests continue to make for popular viewing, though not quite as popular as a dancing school teacher.
Introduction The political news environment has changed dramatically in recent years. Long gone are the days when political information was confined to a few network news channels and major national newspapers or magazines. Today, newspapers and network TV compete with 24-hour cable channels and a host of online news services—from online efforts by traditional publishers […]