Numbers, Facts and Trends Shaping Your World

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    Navigating News Online

    The future of the journalism relies heavily on understanding the ways people consume news online. But mastering that information is challenging. Behavior is changing quickly, and the metrics can be elusive and even contradictory. In a new study, PEJ examines Nielsen data from the top 25 most popular news sites to offer insights about how people get to news sites; what they do once there and where they go when they leave.

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    A Tech Mogul’s Biography Galvanizes Social Media

    Bloggers and tweeters agreed last week that Apple CEO Steve Jobs’ upcoming biography was big news while another high-tech executive generated major attention on blogs for walking out on an interview. A touching reunion between a woman and her dog was among the top YouTube videos.

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    The Internet and Campaign 2010

    54% of voting-age Americans used the internet for political purposes during the 2010 midterm elections and the internet continues to grow as a source of political news.

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    Twitter and Social Networking in the 2010 Midterm Elections

    More than one-in-five online Americans engaged with the 2010 midterm elections or campaign on Twitter or social networking sites; Republicans — especially Tea Party supporters — caught up with Democrats in social media use.

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    GOP Catches up with Dems Online

    Among adult internet users who engaged with a political campaign on Twitter or a social networking site, more supported Republican congressional candidates than Democratic candidates.

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    Methodology

    The study, The Media and Herman Cain, uses content analysis data from two sources. Data regarding the quantity of coverage is mostly derived from the Project for Excellence in Journalism’s in-house coding operation. (Click here for details on how that project, also known as PEJ’s News Coverage Index, is conducted.) To arrive at the results […]

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