Americans and Their Cell Phones
Mobile devices help people solve problems and stave off boredom, but create some new challenges and annoyances
Numbers, Facts and Trends Shaping Your World
Mobile devices help people solve problems and stave off boredom, but create some new challenges and annoyances
Digital Advertising and News: Who advertises on news sites and how much those ads are targeted Monday, February 13, 2012 – News organizations are having only limited success persuading their key traditional advertisers to move online and few news websites demonstrate the kind of sophisticated targeting of advertising that many consider the future of digital […]
Methodology Sampling and Weighting This report is based on the findings of a survey on Americans’ use of the internet. The results in this report are based on data from telephone interviews conducted by Princeton Survey Research Associates International from October 20 to November 28, 2010, among a sample of 2,255 adults, age 18 and […]
The customization or targeting of ads based on audience data is one of the newer ways to serve advertisers interests-helping those selling goods to reach consumers perceived to be the most likely to be interested in and thus to act on their ads. In targeted advertising, in other words, the ads one person gets will […]
Introduction These survey findings suggest that the structure of social networking site users’ social networks is as good as or better than most people’s in terms of size and diversity. However, does this make them better people or better citizens, or does the use of SNS cut people off from their physical communities? Are they […]
Muslim Americans appear to be highly assimilated into American society and they are largely content with their lives. More than six-in-ten do not see a conflict between being a devout Muslim and living in a modern society, and a similar number say that most Muslims coming to the U.S. today want to adopt an American […]
About We are grateful to Evans Witt (Princeton Survey Research Associates International), who assisted in the administration of the project survey. We would also like to thank Brett Bumgarner (University of Pennsylvania), Shelia Cotton (University of Alabama – Birmingham), Nora Draper (University of Pennsylvania), Amy Gonzales (University of Pennsylvania), Ermitte St. Jacques (University of Pennsylvania), […]