28% of American adults use mobile and social location-based services
55% of smartphone owners use their phones to get location-based directions or recommendations, while geosocial services and location-tagging features are less popular.
Numbers, Facts and Trends Shaping Your World
With a Mormon candidate in the race for the 2012 GOP presidential nomination, there has been intense media, academic and public interest in Mormons and their religion. The Pew Forum recently held a roundtable discussion with journalists, scholars and policy experts on some of the latest research on Mormons and their place in American society and public life.
More than a quarter of all American adults use mobile or social location-based services. Smartphone owners, younger users, and minorities are most likely to use location services.
The study, “Twitter and the Campaign” uses content analysis data from two sources. Data regarding the quantity of coverage in the traditional press is derived from the Project for Excellence in Journalism’s in-house coding operation. (Click here for details on how that project, also known as PEJ’s News Coverage Index, is conducted.) To arrive at […]
Digital Advertising and News: Who advertises on news sites and how much those ads are targeted Monday, February 13, 2012 – News organizations are having only limited success persuading their key traditional advertisers to move online and few news websites demonstrate the kind of sophisticated targeting of advertising that many consider the future of digital […]
Citizens’ media habits are surprisingly varied as newspapers, TV, the internet, newsletters, and old-fashioned word-of-mouth compete for attention. Different platforms serve different audience needs.