3. A profile of news influencers: Gender, politics and more
Almost two-thirds of news influencers are men. And except on TikTok, more influencers explicitly identify with the political right than the left.
Numbers, Facts and Trends Shaping Your World
Almost two-thirds of news influencers are men. And except on TikTok, more influencers explicitly identify with the political right than the left.
A median of 31% across 35 countries say they’re completely free to speak without censorship, and 28% say their media are completely free to report the news.
Americans’ engagement with others is not one-dimensional. Instead, they sort into four distinct groups that reflect different patterns of participation in society.
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
The Briefing ☀️ Happy Thursday! The Briefing is your guide to the world of news and information. Sign up here! In today’s email: 🔥 Featured story Federal court proceedings this week revealed an extended fight between the Justice Department and LinkedIn, with the government seeking to obtain details on a journalist’s interactions on the site […]
News influencers on Instagram were less likely than those on other sites to post about politics during summer 2024.
The prevalence of Pew Research Center’s nine political typology groups varies considerably by age and across racial and ethnic groups. This variation mirrors these demographic divides in American politics today – both overall and in each of the partisan coalitions. This analysis is part of Pew Research Center’s 2026 Political Typology. To learn more about […]
YouTube news influencers are more likely to explicitly identify with the political right than the left. Few have links to the news industry.
News influencers on the site are more likely to explicitly identify with the political right than left. They’re also much more likely to be men.
Many TikTok accounts mix in news with a variety of other topics, from celebrity gossip to jokes and memes.
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