Numbers, Facts and Trends Shaping Your World

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    Analyzing the Fall Campaign: Religion and the Presidential Election

    With less than two months before the presidential election in November, the Pew Forum on Religion & Public Life invited two senior researchers and a group of leading journalists to discuss recent findings on the role religion is playing in the presidential race. Scott Keeter, director of survey research at the Pew Research Center, said […]

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    A News Audience Segmentation

    For this analysis, the public was divided into four segments based on their interest in news, their primary news sources, and how often they use the internet to get news. An overwhelming majority of people (82%) follow the news with some regularity. Just 14% in this survey are classified as Disengaged, as they expressed a […]

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    Key News Audiences Now Blend Online and Traditional Sources

    Overview For more than a decade, the audiences for most traditional news sources have steadily declined, as the number of people getting news online has surged. However, today it is not a choice between traditional sources and the internet for the core elements of today’s news audiences. A sizable minority of Americans find themselves at […]

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    Beyond the sound bite

    Introduction After a long trend toward less news coverage of candidates’ words and policy positions, the online environment is offering engaged voters new chances to gather more comprehensive information about campaign events, candidates’ speeches, and office-seekers’ positions on issues. They are doing workarounds of “sound bite” culture by using the internet to view campaign events […]

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    The internet and the 2008 election

    A record-breaking 46% of Americans have already used internet for politics this election season and Obama backers have an edge

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    Partisan story

    Introduction Younger online political users tilt in favor of the Democrats in general and Obama in particular, and that has a bearing on the partisan breakdown of online activity. Simply put, Democrats and Obama backers are more in evidence on the internet than backers of other candidates or parties. Among Democrats, Obama’s supporters are more […]

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    Targeting the Faithful

    In the 2008 presidential campaign, both Democrats and Republicans have frequently spoken about the concept of faith and, in many cases, their own religious beliefs. To discuss the role of religious voters in the primaries and the potential impact of religion on the general election, the Pew Forum on Religion & Public Life turned to […]

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    Press Conference Transcript: U.S. Religious Landscape Survey

    Washington, D.C. In a noon conference call for journalists, Luis Lugo, director of the Pew Forum on Religion & Public Life, together with fellows John Green and Greg Smith, released the second report of the Forum’s path-breaking U.S. Religious Landscape Survey – along with new data added to the interactive website accompanying the project – […]