On TikTok, Americans often follow people who have a strong social media presence. These creator accounts make up about half of all accounts that U.S. users follow.
The American Trends Panel survey methodology Overview Survey data in this report comes from Wave 165 of the American Trends Panel (ATP), Pew Research Center’s nationally representative panel of randomly selected U.S. adults. The survey was conducted from March 10 to March 16, 2025. A total of 9,482 panelists responded out of 10,576 who were […]
One month of web browsing data shows most respondents visited a search page with an AI-generated summary, but visits to in-depth content about AI were much rarer.