Amateur vs. Professional: What do users prefer? Most online video viewers prefer professionally-produced video over content “produced by amateurs.” However, the segments that do express a preference for amateur content or say they like both genres equally is sizable, and those who are among the most coveted viewers by advertisers (men ages 18-29) are the […]
Washington, D.C. That evangelicals have become an important political constituency is not news, but two new books probe behind the headlines to reveal both the hidden tensions and unsung successes of a movement that is about far more than just swing votes. Sociologist Michael Lindsay in his book, Faith in the Halls of Power: How […]
Experts have long anticipated the mainstreaming of online video. “The really interesting highway applications will grow out of the participation of tens or hundreds or millions of people, who will not just consume entertainment and other information, but will create it, too. Until millions of people are communicating with one another, exploring subjects of common […]
Candidate Consideration Little Changed Despite the intensity of the current campaign, the proportion of registered voters who say they given “a lot” of thought to the candidates has increased only modestly in recent months. Currently, 34% say they have given a lot of thought to the presidential field, up just one-point from June and only […]