The Rise of the “Connected Viewer”
52% of adult cell owners use their phones while engaging with televised content; younger audiences are particularly active in these “connected viewing” experiences
Numbers, Facts and Trends Shaping Your World
A majority of adult cell owners (55%) now go online using their phones More than half of all adult cell owners now use their phones to go online as of April 2012. Our definition of a “cell internet user” includes anyone who uses the internet or email on their cell phone, and 55% of all […]
Almost one in five adult smartphone owners use geosocial services Some 18% of smartphone owners use geosocial or “check-in” services like Foursquare, up from 12% in May 2011. This works out to 10% of all adults (up from 4% in May 2011). While there are still some differences in geosocial use among smartphone owners of […]