Numbers, Facts and Trends Shaping Your World
Part of the power of mobile technology is that activity can occur anywhere; in transit, at a sports game, at work and at home. We are no longer tethered by place to the internet. To what degree are people taking advantage of this? When it comes to news at least, home still dominates. On tablets, […]
Despite the growth in tablet ownership and diversity of devices available, recent tablet owners seem to be embracing the devices in ways similar to the first generation of tablet owners. Most who own tablets-both early and late adopters – have integrated the devices into their routines on a daily basis. About two-thirds (68%) use their […]
CONTACT: PEJ Deputy Director Amy Mitchell, Director Tom Rosenstiel at PEJ or Amy Jaick, The Economist Group Communications Manager at 212.641.9834 The Future of Mobile News New Study Finds Half of U.S. Adults Have Mobile Internet – With Big Implications for News October 1, 2012-The percentage of Americans who have mobile internet access has risen […]
The other main hope for revenue on mobile devices is advertisements. On computers, years of research have raised significant questions about whether consumers are irritated by or even notice online ads. And there are so many new websites launching all the time that the price that any news producer can charge for ads online keeps […]
Smartphone ownership reached a tipping point in 2012, where more Americans are buying them to take advantage of applications and other sophisticated web-enabled features compared to traditional cell phones. Pew Internet has been tracking trends in ce…
The findings suggest there is some difference between smartphone and tablet news use when it comes to reading longer stories. But the behavior is occurring on both devices to a degree. Twice as many tablet news users regularly read in-depth articles on their tablet as do smartphone news users, 21% versus 11%, and 19% of […]
Another element of the revenue question is how much to build content inside apps – applications that come pre-loaded and that people can download to the devices. Many believe that apps, purposefully built for the touch screen environment, better set up for reading (at least initially) and offering the ability to read offline, would appeal […]