Numbers, Facts and Trends Shaping Your World
The starting point of this research was to understand how people currently use their libraries. In the past 12 months, 53% of Americans ages 16 and older visited a library or bookmobile; 25% visited a library website; and 13% used a handheld device such as a smartphone or tablet computer to access a library website. […]
Two-thirds of U.S. adults are overweight or obese[3.numoffset=”3″ FastStats: Obesity and Overweight. Centers for Disease Control. Available at: http://www.cdc.gov/nchs/fastats/overwt.htm] and nearly half are living with some other chronic condition such as hypertension, diabetes, heart conditions, lung conditions, and cancer. Self-monitoring has been shown to be an ingredient for improving health outcomes, particularly among people trying […]
Just over half, 56%, of tablet owners use their devices at least weekly for social networking. That is the same as in the summer of 2011 and is on par with playing games but higher than reading books or watching video. On the smartphone, 62% use social networks at least weekly. But most of these, […]
As mobile and digital platforms continue to explode, one set of differences news organizations and advertisers will be interested in are the news habits of those who choose one device over another and those who get news on multiple mobile devices. Already, the data show some clear distinctions. In addition to spending more total time […]
The analysis in this report is based on a survey conducted June 29-August 8, 2012 among a sample of 9,513 adults, 18 years of age or older. The survey was conducted by GfK Knowledge Networks (KN) among a random sample of households in their nationally representative online research panel. KN panel members are recruited through […]
When is the time of day people consume news? (And by implication, when is the best time for potential advertisers, or political actors, to try to reach mobile news consumers?) Here we find that mobile technology is changing behavior patterns, but in ways that might be more subtle than some might have expected. To begin […]
For almost everyone, mobile technology is a way to get breaking news. People use both mobile devices (tablets and smartphone) heavily for checking headlines: 57% of tablet news users do so regularly and another 35% sometimes. The pattern is nearly identical on smartphones with 53% regularly checking headlines and 32% doing so sometimes. While headline-checking […]
Over the last year, tablet ownership has steadily increased from 11% of U.S. adults in July of 2011 to 18% in January of 2012, according to PEJ data. Currently, 22% own a tablet and another 3% regularly use a tablet owned by someone else in the home. This number is very close to new data, […]
The percent of Americans with mobile access to the internet has jumped dramatically in the last year—a trend that has major implications for the news industry. A new survey of news use on mobile devices by PEJ in collaboration with The Economist Group examines how tablets and smartphones have changed news consumption habits and what that might mean for the future of news.
What does the growing expansion of mobile mean for news consumption overall? Are people who own mobile technology getting more news now that they have more ready access to it? Or are they merely replacing one platform with another? Here, the findings are as strong as in 2011, and in some cases even stronger, in […]