Numbers, Facts and Trends Shaping Your World

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    Location-Based Services

    More social media users are adding location information to their posts, and most smartphone owners use location-based information services.

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    Medium Engagement

    Medium engagement groups make up almost 40% of the overall U.S. population, and often mirror the general population in their habits, views, and demographics. This is especially true of the larger of the two groups, the Solid Center, who make up 30% of Americans ages 16 and older. The other medium engagement group, Print Traditionalists, […]

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    Part 1: Introduction

    For as long as romantic relationships have existed, people have sought assistance in meeting potential partners using whatever options were at their disposal. Matchmaking and arranged marriages have existed for centuries, and printed personal ads are nearly as old as the newspaper industry itself. More recently, technological developments from the VCR to the (pre-internet era) […]

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    Main Report

    Overview The rise of smartphones has brought real-time location data into many aspects of Americans’ lives. Some mobile services use the smartphone’s location to offer directions, targeted recommendations, or other location-specific information to the user. Other services incorporate a location “layer” into other types of functions, while still others exist specifically to share the user’s […]

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    Photo and Video Sharing Grow Online

    54% of internet users have posted original photos or videos to websites and 47% share photos or videos they found elsewhere online. 18% of cell owners use Instagram and 9% use Snapchat.

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    Main Findings

    Nearly two thirds of cell phone owners use their phone to go online, and one in five cell owners do most of their online browsing on their phone Six in ten cell phone owners (63%) now go online using their mobile phones, an eight-point increase from the 55% of cell owners who did so at […]

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    Tablet and E-reader Ownership Update

    Up from 25% last year, more than half of those in households earning $75,000 or more now have tablets. Up from 19% last year, 38% of those in upper-income households now have e-readers.

  • short reads

    Planned Twitter IPO follows years of user growth

    Twitter’s announcement on Sept. 12 that it planned to go public with an initial public offering follows seven years of growth in the user of the social media platform.

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