Numbers, Facts and Trends Shaping Your World

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    Americans Name the Top Historic Events of Their Lifetimes

    The Pew Research Center survey, conducted in association with A+E Networks’ HISTORY, asked everyone from Millennials to members of the Greatest Generation to list the events that most profoundly affected America.

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    1. Online shopping and purchasing preferences

    America has long been a nation of shoppers, and that is as true online as it is in the physical world. The earliest modern e-commerce transactions date to just 1994, but by 2015 Americans were spending nearly $350 billion annually online – or roughly 10% of all retail purchases, excluding automobiles and fuel. Pew Research […]

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    1. Worries about information overload are not widespread

    The advent of new communications and information media – the book, the printing press, the telegraph, the radio, the television, the computer – are reliably accompanied by apprehensions about how to handle the flow of information. The ancients worried that the book would supplant the oral tradition of exchanging information and ideas among the elite. […]

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    Information Overload

    Most Americans like their choices in today’s information-saturated world. But 20% feel overloaded, and there are stresses for those with fewer pathways to the internet or who feel they are expected to do too much information gathering.

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    Text Message Notification for Web Surveys

    By Kyley McGeeney and H. Yanna Yan Text messaging has grown in popularity in recent years, leading survey researchers to explore ways texts might be used as tools in the public opinion research process. In the U.S., at least, researchers must obtain consent from respondents before they are permitted to send an automated text. This […]

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    1. The meaning of digital readiness

    Technological innovation often unfolds at a pace faster than some people are able to embrace. When household electric service started to be widely available in the 1930s, many Americans, particularly in rural areas, were unsure whether they needed it. This led some providers to embark on extensive home-to-home marketing to urge people to wire their […]

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    Book Reading 2016

    A growing share of Americans are reading e-books on tablets and smartphones rather than dedicated e-readers, but print books remain much more popular than books in digital formats

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    Digital Readiness Gaps

    Americans fall along a spectrum of preparedness when it comes to using tech tools to pursue learning online, and many are not eager or ready to take the plunge

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