Numbers, Facts and Trends Shaping Your World

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    Information Overload

    Most Americans like their choices in today’s information-saturated world. But 20% feel overloaded, and there are stresses for those with fewer pathways to the internet or who feel they are expected to do too much information gathering.

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    Text Message Notification for Web Surveys

    By Kyley McGeeney and H. Yanna Yan Text messaging has grown in popularity in recent years, leading survey researchers to explore ways texts might be used as tools in the public opinion research process. In the U.S., at least, researchers must obtain consent from respondents before they are permitted to send an automated text. This […]

  • report

    1. The meaning of digital readiness

    Technological innovation often unfolds at a pace faster than some people are able to embrace. When household electric service started to be widely available in the 1930s, many Americans, particularly in rural areas, were unsure whether they needed it. This led some providers to embark on extensive home-to-home marketing to urge people to wire their […]

  • report

    Book Reading 2016

    A growing share of Americans are reading e-books on tablets and smartphones rather than dedicated e-readers, but print books remain much more popular than books in digital formats

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    Digital Readiness Gaps

    Americans fall along a spectrum of preparedness when it comes to using tech tools to pursue learning online, and many are not eager or ready to take the plunge

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    3. Hispanics and mobile access to the internet

    Mobile devices such as smartphones and tablets have made accessing the internet easier in recent years – although those who rely heavily on these devices for online access can face challenges accessing certain online services and information. And among Hispanic internet users, the new survey shows a greater share today use these mobile devices to […]

  • report

    The Fate of Online Trust in the Next Decade

    Many experts say lack of trust won’t hinder increased public reliance on the internet. Some expect trust to grow as tech and regulatory changes arise; others think it will worsen or maybe change entirely.

  • report

    Flashpoints in Polling

    Many people wonder: Can polls be trusted? The following essay contains a big-picture review of the state of polling, organized around a number of key areas.

  • short reads

    Americans wary of using chip implants to boost brain power for the healthy

    Thanks to scientific advancements, brain chip implants are already being tested in individuals to help them cope with an injury or ailment. But when it comes to the potential use of such implants to give an already healthy and capable person abilities that they do not currently have, Americans are more wary than enthusiastic. Some […]

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