Numbers, Facts and Trends Shaping Your World

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    Issues and Continuity Now Working for Gore

    Introduction and Summary With voters focusing more on the issues than on personal evaluations of the candidates and continuity factors increasingly favoring the Democrats, Al Gore holds a small but significant lead over George W. Bush. A survey of nearly 2,000 registered voters, conducted Aug. 24 – Sept. 10, finds Gore leading Bush by a […]

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    Magic Formula

    Is there a special recipe for building ratings? The data show there are some key elements — across all stations and across all years — that we can now say are key steps in serving viewers. Interestingly, they are also steps to quality. Two we’ve outlined above: Cover more of the community. Produce more longer […]

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    Section 2: Health Seekers

    What health seekers want and how they hunt for it* *This section is based largely on a special survey of 521 Internet users who go online for health care information. Health seekers are mostly interested in investigating specific physical and mental ailments and their searches often are tied to visits to the doctor. However, they […]

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    Methodology

    About this report The survey results are based on telephone interviews conducted by Princeton Survey Research Associates among a sample of 2,117 adults, 18 years of age or older, in the continental United States during the period May 19-June 21, 2000. The survey was conducted using a rolling daily sample, with a target of completing […]

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    Other Important Findings and Analyses

    The Veeps The vice presidential candidates are as evenly matched as their principals. When asked to choose between Lieberman and Cheney, voters divide evenly — 42% for the Democrat, 41% for the Republican. The gender gap in the presidential horse race is mirrored in this question about the bottom of the ticket. Men prefer Cheney […]

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    God Fearing Voters, God Fearing Candidates: Does Religion Really Matter in the 2000 Elections?

    Washington, D.C. Panel E.J. Dionne, The Brookings Institution Andrew Kohut, Pew Research Center for the People & the Press Michael Cromartie, The Evangelical Community in American Civic Life project, and the Ethics and Public Policy Center David Devlin-Foltz, The Public Role of Mainline Protestantism project, and the Aspen Institute Alan Mittleman, Center for Jewish Community […]

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    Main Report

    I. Introduction The Internet is not only one of the most rapidly disseminating technologies in history, it is also—to a degree different from other mass communications technologies—rapidly evolving as it disseminates.  Today’s new adopters of the Internet face a range of options undreamed of by their predecessors of just a few years ago.  With higher […]