Numbers, Facts and Trends Shaping Your World

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    Hispanics and the 2008 Election: A Swing Vote?

    This report analyzes Census data and voting trends on a state-by-state basis to explore the potential of Latinos to be a “swing vote” in the 2008 presidential election.

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    About this Survey

    Results for this survey are based on telephone interviews conducted under the direction of Princeton Survey Research Associates International among a nationwide sample of 1,501 adults, 18 years of age or older, from September 12-16, 2007. For results based on the total sample, one can say with 95% confidence that the error attributable to sampling […]

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    California Wildfires Draw Large Audience

    Summary of Findings The California wildfires overshadowed all other news stories last week both in terms of public interest and news coverage. Four-in-ten Americans followed news about the fires very closely, making it the fourth most closely followed news story of the year. The only stories that have attracted a larger audience this year were […]

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    Cleveland High School Shooting Attracts Small Audience

    Summary of Findings In the news last week, no single story captured the interest of the American public. The war in Iraq was the most closely followed news story — 26% of the public followed news of the war very closely and 20% listed this as their most closely followed story. The shooting at a […]

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    Public Tunes out Ellen DeGeneres Controversy

    Summary of Findings News about the dangers of an antibiotic-resistant staph infection (MRSA) caught the public’s attention last week. More than a quarter of Americans paid very close attention to this story and 18% listed it as the single news story they followed more closely than any other — placing it at the top of […]

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    The Early Start, the Public and the Press

    This election is unprecedented in terms of its early start and how much early coverage it received. By February 2007, nearly 11 months before any citizen would cast a primary vote or gather for a caucus, the race became one of the biggest stories in the news. This coverage reflected the candidates’ early and heavy […]