Numbers, Facts and Trends Shaping Your World

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    4. Gender and sexual orientation

    Not so long ago, most surveys measured a person’s gender either by observation or with a question that had two response options – “male” or “female.” Survey research, like society more generally, rarely allowed for the possibility that a person’s gender might not match the sex on their birth certificate, or that they might not […]

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    2. Income

    In arguing for the ratification of the U.S. Constitution, James Madison wrote in the Federalist Papers that “the most common and durable source of factions has been the various and unequal distribution of property.” Because the study of public opinion is often the study of the political factions in society, polls need to be able […]

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