Numbers, Facts and Trends Shaping Your World

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    3. Harris’ and Trump’s personal traits and the tone of their campaigns

    Voters assess Vice President Kamala Harris more positively than former President Donald Trump on many personal characteristics. Majorities of voters describe both Trump and Harris as “standing up for what they believe in,” but Trump has a 9 percentage point edge on this trait. About seven-in-ten voters (69%) say this describes him either very or […]

  • report

    Methodology

    Overview of survey methodologies The analysis of changes in party identification over time is based on a compilation of survey estimates conducted by telephone between 1994 and 2018 and online surveys conducted on Pew Research Center’s American Trends Panel between 2019 and 2023. Data from telephone surveys is adjusted to account for differences in survey […]

  • report

    Methodology

    Overview Data in this report comes from Wave 153 of the American Trends Panel (ATP), Pew Research Center’s nationally representative panel of randomly selected U.S. adults. The survey was conducted from Aug. 26 to Sept. 2, 2024. A total of 9,720 panelists responded out of 10,645 who were sampled, for a survey-level response rate of […]