Numbers, Facts and Trends Shaping Your World

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    3. Demographic, political and interest profiles

    Many nonprobability sample vendors have the ability to provide samples of respondents that, by design, are forced to align with characteristics of the U.S. population. Often those characteristics are demographics such as gender and age, though some vendors also use nondemographic variables. When a vendor forces the sample to match the population on a particular […]

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    Many Americans Hear Politics From the Pulpit

    As the political season transitioned from the primaries to the general election campaign, many American churchgoers were hearing at least some discussion of social and political issues from the pulpits at their houses of worship.

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    Appendix A: Methodology

    This appendix provides an overview of the data sources used in the report. It then describes statistical methods used to summarize differences between men and women, including regression analysis methods. Next, it discusses the meaning of the term “gender” in the context of this report. Finally, it concludes with discussion of the thresholds of religious […]