Evaluating Online Nonprobability Surveys
Online nonprobability surveys are fast, cheap, and increasingly popular. We compared nine samples and found that accuracy varied substantially.
Numbers, Facts and Trends Shaping Your World
Online nonprobability surveys are fast, cheap, and increasingly popular. We compared nine samples and found that accuracy varied substantially.
In addition to point estimates (e.g., % approving of President Barack Obama’s job performance), public opinion polls are often used to determine what factors explain a given attitude or behavior. For example, is education level or gender more predictive of Obama approval? This type of analysis involves testing the effects of multiple variables simultaneously. One […]
To better understand the current landscape of commercially available online nonprobability samples, Pew Research Center conducted a study in which an identical questionnaire was administered to nine samples supplied by eight different vendors along with the Center’s probability-based online panel. A benchmarking analysis – in which a subset of each survey’s results was compared to […]