Numbers, Facts and Trends Shaping Your World

Read our research on:

Search results for: “results”

Refine Your Results

  • report

    For GOP Voters, a Winding Path to a Trump Nomination

    Survey report When Pew Research Center first asked Republican voters their preferences for the GOP presidential nomination in March 2015, just 1% volunteered Donald Trump as their first choice. Thirteen months later, Trump was the first choice of 44% of Republican and Republican-leaning registered voters, more than any of his rivals. Today, 88% of these […]

  • short reads

    In the age of big data, survey research will not only survive but thrive

    The next frontier of public-opinion research is already visible in the “big data” revolution. Through the digital traces of our everyday activities, we are creating a massive volume of information that can tell us a lot about ourselves. Smart data science can identify patterns in our behaviors and interests. And in some domains, such as […]

  • report

    News Magazines: Fact Sheet

    Last updated June 2016 News magazine circulation continues to shift from print to digital, although the extent of this trend is inconsistent across titles. Overall print, single copy sales fell another 3% in 2015, but across the 14 magazines studied here, the figures ranged from a 37% loss to a 65% gain. In the digital […]

  • report

    Evaluating Online Nonprobability Surveys

    Online nonprobability surveys are fast, cheap, and increasingly popular. We compared nine samples and found that accuracy varied substantially.

  • report

    2. Accuracy in estimating multivariate relationships

    In addition to point estimates (e.g., % approving of President Barack Obama’s job performance), public opinion polls are often used to determine what factors explain a given attitude or behavior. For example, is education level or gender more predictive of Obama approval? This type of analysis involves testing the effects of multiple variables simultaneously. One […]

  • report

    Methodology

    This report is drawn from two surveys conducted as part of the American Trends Panel (ATP), created by Pew Research Center, a nationally representative panel of randomly selected U.S. adults living in households. Respondents who self-identify as internet users and who provided an email address participate in the panel via monthly self-administered web surveys, and […]