Just-in-time Information through Mobile Connections
86% of smartphone owners used their phone in the past month to make real-time queries to help them meet friends, solve problems, or settle arguments
Numbers, Facts and Trends Shaping Your World
Just-in-time Information through Mobile Connections The rapid adoption of cell phones and, especially, the spread of internet-connected smartphones are changing people’s communications with others and their relationships with information. Users’ ability to access data immediately through apps and web browsers and through contact with their social networks is creating a new culture of real-time information […]
By Professor Joseph Turow, Ph.D., University of Pennsylvania Advertising in the digital era functions very differently than in the past. A myriad of new factors weigh in on an advertiser’s decision making process based on the products, goals of the campaigns, nature and location of the target audiences, budgets, and competition. In this environment, an […]
We asked separately about restaurants, bars, and clubs versus other local businesses because we thought entertainment establishments such eateries and bars were a distinct category of local business that might draw a different audience and might show different patterns of information seeking. That proved to be the case. The 55% of all adults who get […]
If targeting online advertising is one potential method for news sites to get more revenue from online ads, discount sites like Groupon or other similar services were seen as another possible revenue stream for news. The initial popularity of Groupon and then of competing discount sites like LivingSocial was seen by many in the news […]
Overview of responses in our online panel Our online panel, unsurprisingly, was a relatively tech savvy group. The vast majority of library patron respondents owned a desktop or laptop computer, as well as a cell phone. Over half owned an e-reader, and about half owned a tablet computer—far higher than the 19% of the general […]