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    A Race Factor?

    McCain’s lead among white voters is no larger than Bush’s in 2000 and 2004.

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    Conclusion

    What we see in these findings, above all, are two phenomena. The first is the focus on tactics and strategy. The candidate who was perceived to be winning this year got better coverage. We have seen that pattern before. In 2000, our research saw George Bush receiving more positive coverage than Gore. In 2004, our […]

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    How the News Media Covered Religion in the General Election

    Religion played a much more significant role in the media coverage of President-elect Barack Obama than it did in the press treatment of Republican nominee John McCain during the 2008 presidential campaign, but much of the coverage related to false yet persistent rumors that Obama is a Muslim. Meanwhile, there was little attempt by the […]

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    Network TV — A More Balanced Medium

    If the cable channels are now offering three distinctly different perspectives on the race, that was much less so the case for the traditional three broadcast networks, ABC, CBS and NBC. NBC To begin with, whatever strategic approach might be at play at its cable sibling, it is not reflected in the tone of the […]

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    Cable — Three Different Networks, Three Different Perspectives

    In many ways, the long and closely followed 2008 presidential campaign has been a boon for all three of the major cable news channels, Fox News Channel, CNN and MSNBC. The cable news networks have devoted considerably more time to the race for the White House than any other media platform and have seen their […]

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    Part 3: Bush and America’s Place in the the World

    Faced with a long-running and difficult war in Iraq, continued worries about terror attacks and growing economic uncertainty at home, the public became less supportive of global engagement during the final years of the Bush presidency. That marked a significant change from the period immediately after the terror attacks of Sept. 11, 2001, when there […]

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    Top Storylines

    Beyond the candidates, what has the general election narrative been about? Did the economy become an all-encompassing story that dictated the race? The evidence here suggests that is not what happened. The candidates, their character, temperament and their ideas, seemed to be the dominant elements of this drama. The economy was a key factor, but […]

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    Methodology

    This report is based on additional analysis of content aggregated and coded for PEJ’s weekly News Coverage Index (NCI). The NCI is designed to provide news consumers, journalists and researchers with hard data about what stories and topics the media are covering, the trajectories of major stories and differences among news platforms. It examines the […]

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    Barack Obama

    Throughout the race, critics have contended that the media were besotted with Barack Obama’s candidacy; Hillary Clinton made the accusation first, most memorably in a debate during the primaries in late February. McCain’s campaign has leveled the criticism as well throughout the general election phase, particularly since the conventions. The evidence suggests something more complicated […]

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    Exit Poll Preview

    In an exclusive interview, Joe Lenski, co-founder and Executive Vice President of Edison Media Research discusses his organization’s plans for conducting exit polls on November 4, given this year’s special challenges.