Numbers, Facts and Trends Shaping Your World
How patrons’ book-borrowing habits are changing The findings reported in this chapter come entirely from the online canvassings of patrons and librarians. The patron respondents in our opt-in sample were frequent visitors of both their library’s physical branch and website. They use their library’s website regularly to reserve books and download e-books, while physical branches […]
Respondents’ thoughts One major sign of the sanctification of Big Data as a topic of interest with vast potential emerged in March this year when the National Science Foundation and National Institutes of Health joined forces “to develop new methods to derive knowledge from data; construct new infrastructure to manage, curate and serve data to […]
To accelerate the transition to digital revenue, executives at nearly all of these newspaper companies agreed on one thing: Their advertising sales staffs needed to change. One of the broadest findings in this research, indeed, is the degree to which all of the executives talked about the need to re-train and re-tool sales staffs that […]
Many newspaper analysts and insiders have suggested that the industry must find additional revenue streams-beyond advertising and subscription-to ultimately arrive at a mix of revenue streams that constitutes a successful digital business model. This study probed the degree to which newspapers were trying nontraditional revenue experiments. What we found was that while almost half the […]
Search engine use over time A February 2012 Pew Internet survey finds that 91% of online adults use search engines to find information on the web, up from 84% in June 2004, the last time we did an extended battery of survey questions about people’s search engine use. On any given day online, 59% of […]
By Professor Joseph Turow, Ph.D., University of Pennsylvania Advertising in the digital era functions very differently than in the past. A myriad of new factors weigh in on an advertiser’s decision making process based on the products, goals of the campaigns, nature and location of the target audiences, budgets, and competition. In this environment, an […]
Pew Internet/Elon University survey reveals experts’ hopes and fears about the hyperconnected generation, from their ability to juggle many tasks to their thirst for instant gratification and lack of patience