Wikipedia at 25: What the data tells us
As of December 2025, there are over 66 million articles across all languages on Wikipedia. Around 7 million articles are in English.
Numbers, Facts and Trends Shaping Your World
Read our research on:
Search results for: “page/5”
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What Web Browsing Data Tells Us About How AI Appears Online
One month of web browsing data shows most respondents visited a search page with an AI-generated summary, but visits to in-depth content about AI were much rarer.
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Google users are less likely to click on links when an AI summary appears in the results
In a March 2025 analysis, Google users who encountered an AI summary were less likely to click on links to other websites than users who did not see one.
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Methodology
The findings in this report are based on an analysis of the browsing behaviors of 900 U.S. adults who are members of the KnowledgePanel Digital online panel, a subset of Ipsos’ KnowledgePanel. These panelists qualified for the study because they: After the March monitoring period, panelists’ web browsing activity logs were delivered on April 7, […]
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Trust in health and wellness influencers
Some 40% of U.S. adults say they ever get health and wellness information from social media influencers or podcasts. This analysis takes a deeper dive into these Americans’ experiences with these influencers – how much they trust them, what they learn, and how the information they get makes them feel about their health. Some of […]
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The topics Americans learn about from health and wellness influencers
Some 40% of U.S. adults say they ever get health information from social media influencers or podcasts. This analysis looks at some of the specific topics Americans get from these influencers. Some of the key takeaways: Other parts of this study look at the characteristics of health and wellness influencers themselves, why people follow them […]
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Who U.S. Adults Follow on TikTok
American TikTok users follow far more pop culture and entertainment accounts than news and politics ones.
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Methodology
2025 National Public Opinion Reference Survey methodology Summary SSRS conducted the National Public Opinion Reference Survey (NPORS) for Pew Research Center using address-based sampling and a multimode protocol. The survey was fielded from Feb. 5, 2025, to June 18, 2025. Participants were first mailed an invitation to complete an online survey. A paper survey was […]
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When Online Content Disappears
A quarter of all webpages that existed at one point between 2013 and 2023 are no longer accessible.
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Key findings about Black immigrants in the U.S.
The U.S. Black immigrant population has more than doubled since 2000, reaching 5.6 million in 2024 and now making up 11.4% of the total Black population.
