In a March 2025 analysis, Google users who encountered an AI summary were less likely to click on links to other websites than users who did not see one.
The findings in this report are based on an analysis of the browsing behaviors of 900 U.S. adults who are members of the KnowledgePanel Digital online panel, a subset of Ipsos’ KnowledgePanel. These panelists qualified for the study because they: After the March monitoring period, panelists’ web browsing activity logs were delivered on April 7, […]
Collection and analysis of Twitter data Twitter analysis in this report is based on 4.8 million tweets collected from March 8 to April 27, 2023. This process involved collecting batches of 3,000 new tweets every 30 minutes over the duration of the collection period using the Twitter Streaming API. This resulted in a sample of […]
This report – a study of popular news influencers – uses three different research components and methodologies, including a nationally representative survey of U.S. adults conducted through Pew Research Center’s American Trends Panel (ATP), as well as an analysis of news influencers and posts from those accounts from three distinct time periods in 2024. This […]
This report is based on 664 members of Pew Research Center’s American Trends Panel (ATP) who consented to share their username for research purposes, provided a verifiable TikTok handle and whose list of followed accounts is publicly visible on their profile. Refer to our earlier report methodology for more details about the ATP and our […]
Social media plays a crucial role in Americans’ news consumption, with about one-third of adults saying they regularly get news on Facebook and YouTube.