Numbers, Facts and Trends Shaping Your World

Search results for: “nones”


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    Optimism Reigns, Technology Plays Key Role

    Introduction and Summary Americans anticipate many perils in the next century, but none of them, no matter how grave, can dim the public’s positive view of the future. Despite consensus forecasts of natural disasters, environmental calamities and international terrorism, Americans are near unanimous in their confidence that life will get better for themselves, their families […]

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    Profiles of the Typology Groups

    STAUNCH CONSERVATIVES PAST TYPOLOGY COUNTERPART: Enterprisers 10% OF ADULT POPULATION 12% OF REGISTERED VOTERS PARTY ID: 72% Republican; 24% Independent, Lean Republican COMMENTS: As in 1994, this extremely partisan Republican group’s politics are driven by a belief in the free enterprise system and social values that reflect a conservative agenda. Dissatisfied with the state of […]

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    Candidate Qualities May Trump Issues in 2000

    Introduction and Summary Even though Americans say that issues matter most, candidates’ personal qualities may be decisive in a campaign without dominant issues. Voters make fine distinctions, however, about what they want to know about candidates personally. Americans strongly reject press inquiry into most avenues of candidates’ private lives, yet at the same time place […]

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    Too Much Money, Too Much Media Say Voters

    Introduction and Summary Americans are showing signs of disaffection with a presidential campaign that is just beginning. The public thinks the press and large campaign contributors are having too much influence on who gets nominated, and a 60% majority thinks voters themselves have too little say. The latest Pew Research Center survey, conducted on the […]

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    Third Party Chances Limited

    Introduction and Summary The prospects for a third party presidential candidate appear dim. Americans are reasonably satisfied with the existing field of candidates for the 2000 presidential election, and overwhelming numbers say they would not consider voting for outsiders Jesse Ventura or Ross Perot. Three-in-four people say they would be satisfied with a contest between […]

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    Does an early lead in the polls usually hold up?

    A stream of candidate announcements and polls showing Texas Governor George W. Bush leading Vice President Al Gore have spurred interest in the 2000 presidential contest. But with the nominating conventions still more than 16 months away, what do these early polls mean for would-be nominees? A look back at nearly 40 years of early […]

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    Four Model Stations

    “There just has not been a reason to watch local news for a long time.” That sad summary doesn’t come from a critic, but from a longtime television news consultant, Don Fitzpatrick, president of Don Fitzpatrick and Associates, a San Francisco-based consulting firm. While local news is still the most popular form of TV news, […]

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    Section I – Basic Patterns of Internet Use

    As the number of Americans using Internet technology continues to grow, people increasingly turn to the Internet to do research for work, get entertainment and travel information, shop, and catch up with friends and family. This wide range of activities reflects the expanding Internet population, which is beginning to look like a broader cross-section of […]

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    Senate Trial: Little Viewership, Little Impact

    Introduction and Summary President Clinton’s impeachment trial has neither engaged the attention of the American public nor changed its mind about the continuance of his presidency. The public gives Clinton high marks for his job performance, expresses satisfaction with the state of the nation and registers even more contentment with their own lives than just […]

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