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Search results for: “news consumption”


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    Appendix B: Typology group creation and analysis

    The 2021 political typology divides the public into nine groups. The assignment of individuals to one of the nine groups is based on their responses to 27 questions about social and political values. The table below lists the items used in the construction of the typology groups. Items included in the typology construction measure a […]

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    2. Assessing different survey measurement approaches for news consumption

    Broadly speaking, perhaps the biggest problem with survey measurement of news consumption is that it seems to produce inflated estimates of how much news people consume when compared with other sources, such as ratings or online trackers.[5.numoffset=”5″ E.g., Prior, 2009, “The Immensely Inflated News Audience: Assessing Bias in Self-Reported News Exposure.”] This may be because, […]

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    1. The American public shows mixed familiarity with new and evolving forms of news

    One major challenge researchers may encounter in designing surveys about news consumption: Does the U.S. public understand the range of concepts being measured – concepts that are constantly evolving as news organizations adapt to the ever-changing digital landscape? This chapter examines this question from several angles, including the public’s overall familiarity with – and use […]

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    1. About a quarter of Republicans, Democrats consistently turned only to news outlets whose audiences aligned with them politically in 2020

    At the outset of the election year, a Pew Research Center study found Democrats and Republicans increasingly relied on two divergent media ecosystems. During the course of the presidential campaign, the Americans News Pathways project reexamined these news habits multiple times, with a particular focus on partisans who got more news from outlets with audiences […]

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    3. The promise and pitfalls of using passive data to measure online news consumption

    Given the challenges of survey research detailed above, it is worth considering other approaches to measuring news consumption – especially when it comes to getting news online. One possibility is so-called “passive” data, in which respondents’ online activity is recorded automatically by a computer tracker. Several vendors now offer these types of panels: They recruit […]

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    7. Americans more familiar with Biden administration’s proposed minimum wage increase than vaccination goals

    Another way of understanding people’s sense of the news is to ask about their knowledge of current events. The survey asked five separate fact-based questions related to issues in the early days of the Biden administration, including the number of doses required for the available COVID-19 vaccines and the administration’s initial goals surrounding vaccine distribution. […]

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