Reading trends have fluctuated during the decades that polling organizations have been asking questions about Americans’ reading habits, especially when it comes to books. Our survey introduced several new dimensions of this exploration by asking about people’s purposes for reading, by looking at new technology formats, and by paying particular attention to the role of […]
21% of Americans have read an e-book. The increasing availability of e-content is prompting some to read more than in the past and to prefer buying books to borrowing them.
Citizens’ media habits are surprisingly varied as newspapers, TV, the internet, newsletters, and old-fashioned word-of-mouth compete for attention. Different platforms serve different audience needs.
Game mechanics like rewards and feedback loops are gaining ground in digital life and many experts think they will spread widely to key domains like education and health by 2020. Others worry about a darker side.
Respondents’ thoughts The wide range of variability in the tone of the answers to this question can be represented by the following two opposing statements, made by anonymous respondents who filed their answers at the same time on the same day: “The development of the Internet as a complex adaptive system will continue to evolve, […]
Overview Negative opinions about the performance of news organizations now equal or surpass all-time highs on nine of 12 core measures the Pew Research Center has been tracking since 1985. However, these bleak findings are put into some perspective by the fact that news organizations are more trusted sources of information than are many other […]
One split occurs in the Websites that offer their users a host of services. AOLNews.com, YahooNews.com and BingNews.com draw a heavier female audience while more men turn more to Google News. On Google News, men outweigh women by 10 percentage points, 55% to 45%. But at Aolnews.com the reverse is true, 54% women to 45% […]
Respondents’ thoughts Hyperconnected. Always on. These terms have been invented to describe the environment created when people are linked continuously through tech devices to other humans and to global intelligence. Teens and young adults have been at the forefront of the rapid adoption of the mobile internet and the always-on lifestyle it has made possible. […]
One question in the online world is how important a home page is, particularly if so much traffic is coming from search. The data here suggest the front page of a Website is vital. For 21 of the 25 sites studied, the home page is the most viewed part of the site. This suggests a […]
