How quantitative methods can supplement a qualitative approach when working with focus groups
In a recent project involving focus groups, we tested out quantitative as well as qualitative research methods.
Numbers, Facts and Trends Shaping Your World
The American Trends Panel survey methodology The American Trends Panel (ATP), created by Pew Research Center, is a nationally representative panel of randomly selected U.S. adults. Panelists participate via self-administered web surveys. Panelists who do not have internet access at home are provided with a tablet and wireless internet connection. Interviews are conducted in both […]