Numbers, Facts and Trends Shaping Your World

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    Methodology

    The analysis in this report is based on telephone interviews conducted Sept. 22-28, 2020, among a national sample of 1,007 adults, 18 years of age or older, living in the United States (301 respondents were interviewed on a landline telephone, and 706 were interviewed on a mobile phone, including 487 who had no landline telephone). […]

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    2. Expert essays on the expected impact of digital change by 2035

    Most respondents to this canvassing wrote brief reactions to this research question. However, a number of them wrote multilayered responses in a longer essay format. This essay section of the report is quite lengthy, so first we offer a sampler of a some of these essayists’ comments. What follows is the full set of essays […]

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    2. Phone sharers: What limits their mobile use?

    A median of 7% across the 11 countries surveyed say they do not own a phone but do use someone else’s regularly. Although there are relatively few sharers in each country, they face the challenge of relying on others for their connectivity. Many individuals who share a mobile device report struggling financially with owning and […]

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    1. A sampling of overarching views on the metaverse

    The following incisive and comprehensive responses to our questions about the future of the metaverse represent some of the big ideas shared by a small selection of the hundreds of thought leaders who participated in this canvassing. ‘We have always been living in a quasi-multiverse’ Sam Lehman-Wilzig, professor of communication at Bar-Ilan University, Israel, and […]

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    1. The American public shows mixed familiarity with new and evolving forms of news

    One major challenge researchers may encounter in designing surveys about news consumption: Does the U.S. public understand the range of concepts being measured – concepts that are constantly evolving as news organizations adapt to the ever-changing digital landscape? This chapter examines this question from several angles, including the public’s overall familiarity with – and use […]

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    Methodology

    Cognitive interviews The cognitive interviews for the news consumption study were developed to assess As part of the broader project to answer these questions, cognitive interviews were conducted to capture qualitative feedback on a draft questionnaire that was eventually administered to 2,021 general population U.S. adults and 1,694 metered panelists, both on Ipsos’ KnowledgePanel. The […]

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    3. Large improvement of digital spaces is unlikely by 2035: Human frailties will remain the same; corporations, governments and the public will not be able to make reforms

    Experts who doubt significant improvement will be made in the digital democratic sphere anytime soon say the key factor underlying the currently concerning challenges of online discourse is the ways in which people, with their varied and complicated motivations and behaviors, use and abuse the digital spaces that are built for them. Those who think […]

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    3. Hopes about life in 2025

    While they anticipate an array of problems in the years ahead, these experts offered hope on a notable number of fronts over the next five years. It wasn’t just the optimists who said they see the near future as promising in many regards; most of the respondents who predicted digital life is likely to be […]

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    1. A sampling of some of the key overarching views

    The following selection of responses covers some of the more panoramic and incisive big ideas shared by several dozen of the 862 thought leaders participating in this canvassing. This is the fork in the road where people can choose a better future – or a downward path Mark Davis, associate professor of media and communications […]