Search results for: “libraries”

Medium engagement groups make up almost 40% of the overall U.S. population, and often mirror the general population in their habits, views, and demographics. This is especially true of the larger of the two groups, the Solid Center, who make up 30% of Americans ages 16 and older. The other medium engagement group, Print Traditionalists, […]

The final category in our library engagement typology represents the almost 15% of Americans ages 16 and older who have never personally used a public library in their lifetime. These “never” library users break out into two non-engagement groups: Distant Admirers and Off the Grid. Though neither group has any personal library experience, they have […]

Creating the Typology This library engagement typology divides the public into seven groups of people who have ever used a public library, either in person or online, in addition to two groups of people who have never used a public library. The assignment of individuals to one of the seven core typology groups is based on a two-step analysis […]