Numbers, Facts and Trends Shaping Your World
Respondents’ thoughts There was a split verdict among experts about the scope and power of the gamification trend. Some 53% of the respondents to this survey said the use of game mechanics, feedback loops, and rewards to spur interaction and boost engagement, loyalty, fun, and/or learning will continue to gain ground between now and 2020. […]
21% of Americans have read an e-book. The increasing availability of e-content is prompting some to read more than in the past and to prefer buying books to borrowing them.
Respondents’ thoughts Hyperconnected. Always on. These terms have been invented to describe the environment created when people are linked continuously through tech devices to other humans and to global intelligence. Teens and young adults have been at the forefront of the rapid adoption of the mobile internet and the always-on lifestyle it has made possible. […]
Introduction The growing apps culture is a reflection of a broader trend in which mobile devices have become standard pathways to connect to the internet. Over the past decade, desktop computers—once the mainstay of internet use in the U.S.—have steadily decreased in popularity. At the same time, the use of mobile devices to connect to […]