Numbers, Facts and Trends Shaping Your World

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    Chapter 3: Finances, Social Trends and Technology

    Economic optimism Coming of age during the country’s deepest economic downturn since the Great Depression has made it much more difficult for Millennials to find their financial footing. And they are still dealing with the fallout from the recession and sluggish recovery. The unemployment rate remains high for this generation—especially those ages 18 to 24, […]

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    Low Engagement

    The three low engagement groups in our typology—Not For Me, Young and Restless, and Rooted and Roadblocked—fall at the farthest end of the spectrum of library users. Unlike members of the medium engagement groups, who generally report being moderately active in their library habits, only about a third of the low engagement users have used […]

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    Additional Analysis

    Creators Posting original photos and videos online has increased significantly in the past year. Half of internet users post original photos online, while a quarter post videos they have taken themselves. Taken together, 54% of internet users are online image “creators.” Among internet users, young adults ages 18-29 are particularly likely to post pictures they […]

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    Photo and Video Sharing Grow Online

    54% of internet users have posted original photos or videos to websites and 47% share photos or videos they found elsewhere online. Young adults and women lead the way in each of these activities.

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    A Snapshot of Reading in America in 2013

    Who’s reading—and how: A demographic portrait As of January 2014, some 76% of American adults ages 18 and older said that they read at least one book in the past year. Almost seven in ten adults (69%) read a book in print in the past 12 months, while 28% read an e-book, and 14% listened […]

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    Photo and Video Sharing Grow Online

    54% of internet users have posted original photos or videos to websites and 47% share photos or videos they found elsewhere online. 18% of cell owners use Instagram and 9% use Snapchat.

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    How Americans go online

    A breakdown of how internet users go online, including those with home access and the type of access, is shown in this table.

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    Tablet and E-reader Ownership Update

    Up from 25% last year, more than half of those in households earning $75,000 or more now have tablets. Up from 19% last year, 38% of those in upper-income households now have e-readers.

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    Part 1: Introduction

    For as long as romantic relationships have existed, people have sought assistance in meeting potential partners using whatever options were at their disposal. Matchmaking and arranged marriages have existed for centuries, and printed personal ads are nearly as old as the newspaper industry itself. More recently, technological developments from the VCR to the (pre-internet era) […]

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