Long-Form Reading Shows Signs of Life in Our Mobile News World
On cellphones, longer news stories get about twice the engaged time from readers as shorter pieces do. They also get roughly the same number of visitors.
Numbers, Facts and Trends Shaping Your World
On cellphones, longer news stories get about twice the engaged time from readers as shorter pieces do. They also get roughly the same number of visitors.
Short-form: Articles with a word count of 101 – 999 words. (Those with 100 or fewer words were removed due to their greater potential of containing anomalous data.) Long-form: Articles with a word count of 1,000 words or more. Cellphone: Defined by Parse.ly as a broad category encompassing mobile devices that are not desktop/laptop computers, […]
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This study examined anonymized cellphone audience behavioral data collected by the web analytics firm Parse.ly through the lens of engaged time spent with long- versus short-form news articles. The data stem from activity on a mix of general and niche websites that are clients of Parse.ly.[11. numoffset=”11″ Pew Research Center is a customer of Parse.ly, […]
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