Half of Americans have decided not to use a product or service because of privacy concerns
A substantial share of the public has opted out of using a product or service because of concerns about how much information would be collected.
Numbers, Facts and Trends Shaping Your World
Given the challenges of survey research detailed above, it is worth considering other approaches to measuring news consumption – especially when it comes to getting news online. One possibility is so-called “passive” data, in which respondents’ online activity is recorded automatically by a computer tracker. Several vendors now offer these types of panels: They recruit […]