65% of online adults use social networking sites
Women maintain their foothold on social networking site use, and older Americans are still coming aboard. Most users describe their experiences in positive terms.
Numbers, Facts and Trends Shaping Your World
Women maintain their foothold on social networking site use, and older Americans are still coming aboard. Most users describe their experiences in positive terms.
Social networking use among internet users ages 50 and older nearly doubled—from 22% in April 2009 to 42% in May 2010.
In the decade since Napster’s launch, selling recorded music has become as much of an art as making the music itself.
The majority of employed adults (62%) use the internet or email at their job, and many have cell phones and Blackberries that keep them connected even when they are not at work.
Recent events have highlighted an interesting set of consequences connected to the persistent presence many of us enjoy online.
More teens are creating and sharing material on the internet. 28% of online teens have blogs, up from 2004 with growth fueled almost entirely by girls. “Super communicators” rise as email fades as a tool for teens.
Internet users are becoming more aware of their digital footprint; 47% have searched for information about themselves online, up from just 22% five years ago.
As we reported earlier this year, more Americans than ever say the volume of spam in their inboxes is increasing.
The majority of teens actively manage their online profiles to keep the information they believe is most sensitive away from the unwanted gaze of strangers, parents and other adults.
More than half (55%) of all online American youths ages 12-17 use online social networking sites.
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