Local TV News Project 1999
For all the "I-Team" graphics and driving music, enterprise reporting — the serious, proactive journalism that local TV so heavily promotes — is dropping precipitously.
Numbers, Facts and Trends Shaping Your World
Read our research on:
Search results for: “education”
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Benchmarking
What Four Quality Stations Can Teach You By John Corporon Most industries use benchmarking — identifying models of successful excellence — as a way of improving quality. The case study method used in top business schools is predicated on this theory. Local TV news hasn’t benefited much from benchmarking. Hard data about what works journalistically […]
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Other Important Findings and Analyses
’00 Priorities As President Clinton prepares to deliver his final State of the Union address Jan. 27, the public’s top priority — education — remains unchanged from recent years. But Americans are also sending a strong message to the president and the candidates who are vying to succeed him: Keep the economic boom going. Seven-in-ten […]
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A Gender War at the Ballot Box
Usually, the differences between Republican and Democratic voters in the primaries are socioeconomic. Republicans, it can safely be said, are generally richer and better educated. But that was not the big difference in the New Hampshire primary. The parties split principally along gender lines: men flocked to the Republican primary, while women chose to vote […]
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Sources for Campaign News
Fewer Turn To Broadcast TV and Papers While television continues to be the principal source of campaign news for a large majority of Americans, the percentage of people relying on either network (24%) or local television (25%) to keep up with the campaign has fallen over the past four years (down from 39% and 34%, […]
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McCain Appeals To Pivotal Older Voters and Independents
Introduction and Summary The outcome of the New Hampshire primary has changed candidate support patterns that last year seemed all but cast in stone. Al Gore has drawn into a statistical dead-heat with George W. Bush in a general-election ballot test, largely because core Democrats are rallying behind the vice president. At the same time, […]
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Methodology
Results for the survey are based on telephone interviews conducted under the direction of Princeton Survey Research Associates among a nationwide sample of 1,073 adults, 18 years of age or older, during the period December 8-12, 1999. For results based on the total sample, one can say with 95% confidence that the error attributable to […]
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Profiles of the Typology Groups
STAUNCH CONSERVATIVES PAST TYPOLOGY COUNTERPART: Enterprisers 10% OF ADULT POPULATION 12% OF REGISTERED VOTERS PARTY ID: 72% Republican; 24% Independent, Lean Republican COMMENTS: As in 1994, this extremely partisan Republican group’s politics are driven by a belief in the free enterprise system and social values that reflect a conservative agenda. Dissatisfied with the state of […]
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Section 6: Issues
Morality Top Concern, Social Security Top Priority Concerns about the moral climate in this country now top the list of national problems. Fully 35% of the public cites moral concerns — ranging from lack of family values to teen violence — when asked in an open-ended format to name the most important problem facing the […]
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Section 7: The Economy
Reflecting the strong economy of the late 1990s, personal financial attitudes have improved since 1994. On average, Americans report more satisfaction with their financial situation and less financial pressure than five years ago. But averages disguise a more complex picture. The current survey finds that it is mostly upper-income Americans and college graduates who express […]