The Future of Gamification
A Pew Internet/Elon University survey reveals game mechanics, feedback loops and rewards are becoming more embedded in our daily lives
A Pew Internet/Elon University survey reveals game mechanics, feedback loops and rewards are becoming more embedded in our daily lives
Respondents’ thoughts The wide range of variability in the tone of the answers to this question can be represented by the following two opposing statements, made by anonymous respondents who filed their answers at the same time on the same day: “The development of the Internet as a complex adaptive system will continue to evolve, […]
Respondents’ thoughts There was a split verdict among experts about the scope and power of the gamification trend. Some 53% of the respondents to this survey said the use of game mechanics, feedback loops, and rewards to spur interaction and boost engagement, loyalty, fun, and/or learning will continue to gain ground between now and 2020. […]
Respondents’ thoughts Most people surveyed said the functionality and popularity of the Web will continue to get stronger. Many top experts said the future will be a blend of the wide-open Web and customized apps, with people using apps/Web accessed through cloud computing. More than a third of survey participants said the Web will be […]
58% of Americans have researched a product or service online; 24% have posted comments or reviews online about the things they buy.