Numbers, Facts and Trends Shaping Your World
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Summary of Findings As the long presidential campaign wound down last week, the public remained highly engaged. Fully 60% of registered voters said they were following campaign news very closely, while 28% said they were following fairly closely. That is the highest level of voter interest just before a presidential election since the Pew Research […]
Congress voted on a Detroit bailout, the media focused on fallout from the economic meltdown, and Barack Obama rolled out a key appointment. But a political scandal bleepin’ swamped ‘em all.
As 2008 drew to a close, the media’s attention was more divided than any point all year. The economy and Obama’s transition were still top stories. But two scandals and the U.S. auto industry also competed for coverage.
Summary of Findings Many more Americans are turning to the internet for campaign news this year as the web becomes a key source of election news. Television remains the dominant source, but the percent who say they get most of their campaign news from the internet has tripled since October 2004 (from 10% then to […]