Numbers, Facts and Trends Shaping Your World

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    Social, Search and Direct

    Direct visitors to 26 top news sites—those who type in the news outlet’s URL or have the address bookmarked—are far more engaged with that news than users who arrive from Facebook or a search engine, according to a new analysis of online traffic data.

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    Claudia Deane

    Claudia is responsible for the full lifecycle of the Center’ research efforts: What we study, how we study it, and how we ensure that the work reaches and serves you, our audience. Claudia has three decades of experience in the field of polling and public opinion research, focused on rigorous data collection, data-driven storytelling and […]

  • short reads

    5 key findings about digital news audiences

    Web visitors who arrive at news sites by typing in a URL or clicking a bookmark behave quite differently from those who arrive via search engine or social media.

  • report

    Audience Routes: Direct, Search & Facebook

    This study focused primarily on the three main paths internet users take to get to the 26 most popular news websites: Direct visitors who either type a URL into the browser or use a bookmark; those who come through a query on a search engine; and those who get news by following links they see […]

  • report

    Section 3: Political Polarization and Personal Life

    Liberals and conservatives are divided over more than just politics. Those on the opposite ends of the ideological spectrum disagree about everything from the type of community in which they prefer to live to the type of people they would welcome into their families. It is an enduring stereotype – conservatives prefer suburban McMansions while […]

  • report

    Millennials in Adulthood

    Racially diverse, economically stressed and politically liberal, Millennials are building their own networks through social media – rather than through political parties, organized religion or marriage. Half now call themselves political independents, the highest share of any generation.