Numbers, Facts and Trends Shaping Your World

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    Methodology

    Survey conducted Nov. 29 to Dec. 12, 2016 The commercial voter file data were matched to panelists who took part in the post-election survey of the American Trends Panel (ATP). The ATP, created by Pew Research Center, is a nationally representative panel of randomly selected U.S. adults recruited from landline and cellphone RDD surveys. Panelists […]

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    5. Voter files in action

    Commercial voter files have been used in a wide variety of ways, either by themselves or in conjunction with other data. Although such files have been employed by political campaigns for many years, their use by journalists and others interested in elections has increased recently as familiarity with the files has grown and the ancillary […]

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    1. How different weighting methods work

    Historically, public opinion surveys have relied on the ability to adjust their datasets using a core set of demographics – sex, age, race and ethnicity, educational attainment, and geographic region – to correct any imbalances between the survey sample and the population. These are all variables that are correlated with a broad range of attitudes […]

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    1. Religious and spiritual practices and beliefs

    The religious beliefs and practices of Americans differ greatly across religious typology groups. At one end of the spectrum are the Sunday Stalwarts. Overwhelming majorities of these devout and religiously traditional Americans say they attend church regularly, pray on a daily basis and place high importance on religion in their lives. God-and-Country Believers and the […]