Numbers, Facts and Trends Shaping Your World

Search results for: “consumer trends”


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    Part 3. What Matters Most to Technology Users

    Americans are reluctant to part with some old media and some new, but traditional print media don’t fare well. With the proliferation of communications devices and services, it is worth examining the relative strength of preferences among Americans for their gadgets and services. Although the technologies by which people receive and process information may be […]

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    Internet Use by Region in the U.S.

    Internet penetration is not spread evenly over all regions, and users in different regions do different things online.

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    Part 5. The South

    The South has the nation’s least experienced Internet user population, and has the highest proportion of novice users. Users in the seven Southern states (West Virginia, Kentucky, Tennessee, Alabama, Mississippi, Louisiana, and Arkansas) stand out against those elsewhere in the nation for several reasons: The South has the lowest rate of Internet access of any […]

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    Chapter 4. Globalization with Few Discontents?

    For more than a decade, globalization has been a deeply divisive topic among social activists, intellectuals, business leaders, policy makers and politicians. But the global public is less divided on the subject. To varying degrees, people almost everywhere like globalization. The 38,000 people surveyed in 44 countries by the Pew Global Attitudes Project report that […]

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    Part 5: Online commerce swims against the tide of falling consumer confidence

    Online commerce swims against the tide of falling consumer confidence Even with so many dot-com companies going out of business in the past two years, online purchasing by consumers has followed a steadily upward path.  In March 2000, 40 million Americans – or 48% of Internet users – had purchased a product online.  That number […]

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    Part 2: E-shopping grows

    Holidays online In the early winter of 2002 the tracking survey of the Pew Internet & American Life Project showed that 57% of U.S. adults use the Internet – that comes to about 109 million people. Of those Internet users, more than 66 million have purchased a product or service online at some point in […]

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    Main Report: The Broadband Difference

    Introduction The promise of a high-speed data connection into people’s homes has been around longer than the Worldwide Web.  Digital technologies developed in the 1980s, which made possible the transmission of voice, video, and text over the same wire, upped the ante in the information revolution.  Mass media would no longer mean the transmission of […]

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    Public’s News Habits Little Changed by September 11

    Introduction and Summary The public’s news habits have been largely unaffected by the Sept. 11 attacks and subsequent war on terrorism. Reported levels of reading, watching and listening to the news are not markedly different than in the spring of 2000. At best, a slightly larger percentage of the public is expressing general interest in […]

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    Main Report: The search for online medical help

    Introduction Tens of millions of Americans turn to the Internet when they need help with health problems.  Health professionals are often apprehensive about the reliability of online health information and wonder how consumers can possibly find good advice in the untamed wilderness of the Internet.  In an environment where any quack can create a credible-looking […]

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