Numbers, Facts and Trends Shaping Your World

Search results for: “consumer trends”

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    Search Engine Users

    Internet users are very happy with their experiences searching the internet, but many are naive about how they search and the results they find.

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    Internet Use by Region in the U.S.

    Internet penetration is not spread evenly over all regions, and users in different regions do different things online.

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    Internet Sapping Broadcast News Audience

    Introduction and Summary Traditional news outlets are feeling the impact of two distinct and powerful trends. Internet news has not only arrived, it is attracting key segments of the national audience. At the same time, growing numbers of Americans are losing the news habit. Fewer people say they enjoy following the news, and fully half […]

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    The Internet News Audience Goes Ordinary

    Introduction and Summary The Internet audience is not only growing, it is getting decidedly mainstream. Two years ago, when just 23% of Americans were going online, stories about technology were the top news draw. Today, with 41% of adults using the Internet, the weather is the most popular online news attraction. Increasingly people without college […]

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    Americans Going Online…Explosive Growth, Uncertain Destinations

    Introduction and Summary The number of Americans going online to an information service or directly to the Internet has more than doubled in the past year, but most consumers are still feeling their way through cyberspace. Few see online activities as essential to them, and no single online feature, with the exception of E-Mail, is […]

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