The Rise of the “Connected Viewer”
52% of adult cell owners use their phones while engaging with televised content; younger audiences are particularly active in these ‘connected viewing’ experiences
Numbers, Facts and Trends Shaping Your World
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Notes from ALA 2012
Director Lee Rainie shared findings from our new report on e-book lending at libraries at the 2012 ALA Annual Conference on Sunday, June 24. He also discussed general reading trends, the rise of e-books, and library patrons’ experiences with e-book borrowing. Research Specialist Kathryn Zickuhr also discussed our research at a session of the ALA’s Spectrum Leadership Institute on Monday, June 25.
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Part 1: An introduction to the issues surrounding libraries and e-books
The emergence of digital content has disrupted industries and institutions that have enjoyed relatively stable practices, policies, and businesses for decades. News organizations, record companies, broadcast and movie producers, and book publishers have all been dramatically affected by the change. So have libraries. Interest in e-books took off in late 2006 with the release of […]
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Part 6: A closer look at e-book borrowing
Overview of responses in our online panel Our online panel, unsurprisingly, was a relatively tech savvy group. The vast majority of library patron respondents owned a desktop or laptop computer, as well as a cell phone. Over half owned an e-reader, and about half owned a tablet computer—far higher than the 19% of the general […]
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Three-quarters of smartphone owners use location-based services
74% of smartphone owners use their phone to get real-time location-based information, and 18% use a geosocial service to “check in” to certain locations or share their location with friends.
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Part 7: Non-e-book borrowers
Fully 76% of libraries lend e-books to patrons, according to the ALA.[55. numoffset=”55″ “Libraries Connect Communities: Public Library Funding & Technology Access Study 2011-2012,” the American Library Association and the Information Policy & Access Center (University of Maryland), June 19, 2012. http://www.ala.org/research/plftas/2011_2012] Yet, most citizens, even those who are library patrons, are unsure of whether […]
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Part 5: Libraries in transition
How patrons’ book-borrowing habits are changing The findings reported in this chapter come entirely from the online canvassings of patrons and librarians. The patron respondents in our opt-in sample were frequent visitors of both their library’s physical branch and website. They use their library’s website regularly to reserve books and download e-books, while physical branches […]