Numbers, Facts and Trends Shaping Your World

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    Number Hearing “Mostly Bad” Economic News Highest Since March 2009

    Overview Following a series of downbeat reports about housing, jobs and the stock market, the public’s perceptions of economic news have turned much more negative. Fully 46% say they are hearing mostly bad news about the nation’s economy, up nine points since last month and the highest percentage since March 2009. Nearly as many now […]

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    Haiti Dominates Public’s Consciousness

    Summary of Findings Americans have been highly focused on the massive earthquake that struck Haiti Jan. 12. Not only is the disaster clearly the public’s top news story, fully 70% say it is the story they are talking about with friends. Overall interest in news about the Haiti earthquake is on par with interest in […]

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    The Cell Phone Challenge to Survey Research

    Summary of Findings A growing number of Americans rely solely on a cell phone for their telephone service, and many more are considering giving up their landline phones. This trend presents a challenge to public opinion polling, which typically relies on a random sample of the population of landline subscribers. A new study of the […]

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    Retro-Politics

    Foreword and Overview Foreword In 1987, we embarked on an ambitious project to better understand the nature of American politics. We identified a broad range of beliefs and values that underlie common political labels and that ultimately drive political action. A voter typology emerged from this effort which classifies the electorate into distinct groupings, defined […]

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